In the new economy, the one driven by bits. not atoms, new opportunities arise every day. But new competitors arrive every day as well. Because there is one specific downside to products based on bits: they are easily copied. Of course, they are quite easily created as well. Whereas physical products usually have a higher barrier to entry. Uniqueness for knowledge based products must therefore come from other traits around the product or solution you provide. One distinction is the pricing model you apply.
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